In today’s business world, companies depend heavily on data and information derived from it. Indeed, information is essential for all company employees, from the top executives to the operations level.
In fact, privacy laws are in place in many countries around the globe, including the following:
- Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA)
- The California Online Privacy Protection Act (CalOPPA)
- The California Consumer Privacy Act (CCPA)
- Europe’s General Data Protection Regulation (GDPR)
- Australia’s Privacy Act
- The UK’s Data Protection Act
You should provide clauses detailing how you use third-party services, APIs and SDKs.
- Google Analytics
- Google AdSense
- Google AdWords
- Amazon Associates
- Twitter Lead Generation
- Facebook Pages, Stores and Apps
- Google Play Store
- Apple’s App Store
Trust is essential for companies whose business models are based on sensitive customer data. Users feel secure knowing they have control over their personal information under the terms they signed up for.
What information do you collect?
For instance, a website could use a registration form to collect an individual’s email address, which the company then adds to its mailing list. This is very different from an app that collects all kinds of personal data, such as name, address, payment information, and location.
The point here is that there is a worldwide consensus that users have the right to know exactly what kind of data you collect.
Here’s how TikTok lets users know what kinds of information it uses and collects:
You must also keep in mind that privacy laws generally stipulate that you may only collect personal information if necessary to offer the services you provide.